What Affiliate Marketers Should Know About Domains And Hosting

A unique domain name is crucial for any new affiliate. It’s a lot of things at once – your storefront, your address, and your calling card. So making a mistake here can damage your credibility as an affiliate and doom your site to failure. Remember that people buy from people and websites that are personable, credible, and worthy of trust. It’s always worth investing in things that increase that trust.

Buying Your Domain Name

If you’re on a budget, you might be tempted to save the cost of a domain name and monthly hosting expenses and set yourself up on a free website like Blogger or Tumblr. Don’t. Free hosting makes people think of free information, it looks homemade and not professional, and it doesn’t put people in a buying mood.

It’s harder to rank your site on a Web 2.0 domain, and once you do, it’s harder to get clickthroughs to your site. Fairly or not, most people will assume that your information is less valuable if you can’t afford to buy a domain. You’ve probably seen some pretty decent sites on Blogger, but what are the odds that you wanted to buy something from there?

These kinds of free hosting sites can be pretty effective as mini-sites that link to your main affiliate page, but they’re not great as centerpieces of your online business.

You Want Complete Control

Also, you run the risk of losing everything when you’re on a free host. If you violate the site’s TOS (Terms of Service)  by accident or your host decides they don’t like the kind of sites you’re affiliated with, they can delete your site and pages of your valuable information without warning.

If you’re on a free website, you lose the ability to customize your site, add plugins, and solicit comments from different sources. As a result, you’re going to look and feel cookie cutter. Affiliate marketing is a business – and no matter what your budget level, you need to meet a handful of expenses in order to look credible. This is one of them!

Avoid “Dot Whatevers” if SEO is the Goal

When you’re ready to register your website, try to avoid dashes, hyphens, and “dot whatever” domain names. Unbroken domain names that have .com, .net, or .org addresses have the most credibility. Remember that if you’re trying to save a few bucks with a .biz name, people are web-savvy enough to know that you’re a cheapskate. Plus, when was the last time you saw a site with a weird TLD ranking highly in search engine results?

Where to Get Hosting?

The hosting world is competitive and it’s always changing. The big hosting sites  recommended are Hostgator and BlueHos.  We use them both for our websites.   One important piece of advice, however, is to host your domain and your website on two different companies. It’s impossible to predict whether something will go wrong in the affiliate business, and it’s smart to never trust all your websites or domains with a single host.

Simple Email Promotion Internet Marketing Tips

If you are trying to build a business online, then it’s a safe assumption that you would like that business to make you money. After all, anything else is just a hobby. The good news is that there are many ways to earn money online, and there are also many ways to advertise your business. One of the most popular methods is email promotion internet marketing. It’s inexpensive, and even more importantly, it’s effective. Here are some things to keep in mind.

1. Building a list is the key to success. If you have spent any amount of time looking into email promotion internet marketing, then you have probably heard people say, “the money is in the list.” The reason so many people say it is because it’s true. In fact, it’s so important that everything that follows revolves around this tip.

2. Opt in once, market forever. Sending traffic to your website takes a lot of resources. It’s necessary, but email marketing simplifies things. Here’s how: once people are at your site, you encourage them to share their email address with you. Then it doesn’t matter if they ever come back to your site or not. Instead, you can then market to them whenever the need arises.

3. Always provide value. One of the most common questions about email promotion internet marketing is how often to send sales messages, and how often to send informational messages. There is a myth that you shouldn’t send too many sales messages, but that’s not true. As long as you are providing value with what you are selling, then you are good to go.

4. Spend time crafting compelling subject lines. The subject is what the people will see in their email inbox. If they don’t like it, if it doesn’t make them want to see what’s inside, then they will simply delete it…without ever opening it. And that means no sales. However, if you can at least get them to open your email, then you’ll get a chance to present your message to them.

5. Don’t be tricky. Yes, there are some subject lines that will give you a much higher open rate, but you should never use them to trick people into opening the message. If you do, they will open your email, but once they realize that you have tricked them (read: lied to them), they will unsubscribe. A simple way to put it is to always make sure that the body of the email message delivers on any promises you make in the subject line.

These are only a few tips to help you with your email promotion internet marketing efforts. There are plenty of other things you can do, but these are a good start. The worst thing you can do is wait to build an email list. With all of the things it has going for it, every minute you wait is another minute you will be leaving money on the table.

SEO Strategies Will Drive Organic Traffic To Your Site

Getting the most out of the free, organic, search results should be the goal of any online business owner. Hey, the traffic is free and ultra targeted, what more could you ask for? Finding and implementing the best seo strategies will depend mostly on your existing knowledge, if any, and your budget.

You know the saying: those that can’t do… hire. Well, maybe that’s not really the way it goes, but it works. If you don’t know much about seo and /or don’t have the time or inclination to learn, you can hire a company to do the work for you.

There are a lot of companies that specialize in this and many of them are quite reasonable in their pricing structure.

If you can’t afford to hire a company at this stage in the game, don’t worry, with a little knowledge and a few simple tweaks you can easily benefit from some basic seo and at least get your foot in the door.

Once you are making more money online you can invest in the knowledge, or hire someone, to take your seo efforts to the next level. For now, though, you can start here:

1. It all starts with your keyword list. Choosing the right keywords for your onsite seo has to be the first step, everything revolves around these keywords.

Make sure that you choose words, or phrases, that get at least one thousand searches a month and less than 20,000 competitors. They must also be closely targeted and highly relevant to the content of your website.

Search engines will either reward or penalize you on the relevance of your keywords, you don’t want to be penalized.

Once you’ve got your keywords focus on placing them in your meta tags, your headers and footers to start. This will grab the attention of the search engine spiders and they will move your site to the top of the rankings if they think it is highly relevant.

2. You can use a similar method to drive traffic to your website by writing and submitting quality, keyword focused articles. Now, this is the point when a lot of people make a mistake; they don’t write a quality informative article, instead they try to stuff as many keywords as possible into it until is is virtually all gibberish.

You won’t be rewarded for that, the search engines are too smart. Write your article around a keyword, but don’t write for the search engines, write for people.

If you supply your readers with genuinely helpful information, and optimize it with keywords, your article can get a top rating in the search engines and subsequently drive a lot of traffic to your website.

Don’t drive yourself into the poor house when you’re just starting out online by hiring an seo company that you can’t really afford. First, start making some money and then you can outsource much of your daily work. In the meantime, use these tips and utilize these seo strategies
to keep the traffic flowing and the cash register (virtual, of course) ringing.