Search Engine Placement Marketing – Ticket To Success

With billions of websites on the internet, and that number being added to daily, anyone who uses their website to make money recognizes the importance of getting their website to stand out and get visitors. That is where search engine placement marketing comes into play.

If your website is only a way to show vacation pictures to friends and family than getting a lot of traffic won’t be a concern of yours, but for everyone else this is a crucial issue. It can be the difference between success and failure.

This type of marketing revolves around the concept of doing anything possible so that the website ranks high in all the search engines: Bing, Yahoo and Google. When someone does a search using a certain word or phrase the search engine will bring up a list of returns. These returns are referred to as Search Engine Results Page, or SERPS, for short.

The higher on the list your site is ranked, the more free traffic you will get. People will usually click on the first 5 or so listings on the first page of results. When they do they will be taken to that website. If that is your website you have a lot of traffic coming to your site for free.

Another benefit is that you know that the visitors to your website are very targeted, they are interested in your product or service or they wouldn’t have done a search using that term.

To decide which of the billions of websites for a certain search term rate the highest, the search engines utilize a sophisticated algorithm to help it determine which sites are the most relevant to the search term. So if your site is about golf balls, the sites that are the most relevant to that term will be rated the highest and receive that coveted first page listing.

There are various tactics that a webmaster can use to ensure that the search engines recognize their website as being very relevant to certain search terms. So, to use the above example, if you are selling golf balls you would optimize your site for the term golf balls (along with other terms related to golf balls).

This may all sound complicated, and it can be, but some simple tweaks to your webpage might be all it takes. To a large degree how much time and effort you will have to put in will be in relation to how competitive your niche is.

No one really knows what the algorithms look for, it is a closely guarded secret, and they are changed and perfected all the time. For this reason, you should either incorporate some simple techniques or enlist the aid of a professional to follow all the changes and optimize your site as soon as possible after the criteria has been changed.

Search engine placement marketing is one of the best ways to ensure that your site gets a steady stream of highly qualified visitors.

5 Ways To Find Hidden White Hot Markets!

There is absolutely nothing more frustrating than designing a website, creating valuable content, writing reviews and reports, and investing time and energy into a website that flops because there wasn’t a suitable market.

Finding a market – that is, a community of people with passionate interest in buying products in your niche – is a critical component of affiliate success. It’s so important that it should be your first step.

Before you start writing blog entries and sending traffic to your site, follow these tips to uncover white-hot markets first!

1. Check Yourself and Your Interests
Whenever you’re starting a business, you’re always your own best asset. Market research is no different. Ask yourself what your strengths and passions are. Also give a thought to the resources you have available – it might be easier to break into a niche if you have a friend with credibility and expertise working there.  it may also help fuel your passion if you have some connection to the market.

Topics that you know well enough to speak about authority and depth are always worth investigating. Just remember that broad topics that are entertaining but don’t have any desperate need (video games, movies, and things like that) are a little more competitive and tougher to earn a profit from.  Honestly, people tend to buy what they “want” eagerly and buy what they need begrudgingly.

So look for desperate, pressing wants and needs that people are inclined to look online for help for.

Here are some more places to look:

2. Visit Article Directories

Article directories like E-Zine Articles and Go Articles are great places to start your market research. Customers always find good content in article directories, and just as importantly, articles posted in a niche are a good sign that other webmasters have seen promise in the niche and have a lot of interesting topics to write about. Best of all, these niches have already been categorized which makes it easy to browse around and find something suitable.

3. Visit Online Marketplaces

Sites like eBay, Shopping.com, and Amazon are all places where you can find top selling physical products, and like an article directory, everything is smoothly categorized so that it’s easy to find related products. Remember to look for categories with products that are at a high enough price point to deliver you a good commission, have handy accessories at lower prices, and are well-liked enough to be an easy sell.

4. Check Affiliate Marketplaces

Affiliate marketplaces contain categorized listings of a lot of digital products, which in-depth statistics that make it easy for you to make an informed decision. Since digital products sell information, it’s wise to do a little more due diligence before committing to one. Visit a website like CBEngine and look at the quality of the sales page, the sales trends over time, and the commissions in comparison to competitors. And of course, don’t overlook Amazon.  You’d better believe if there are selling books or eBooks on the topic, its likely a hot topic and a hot niche market. Try to find a niche with more than one good product to review – even if you choose just one, you can create more content for your site by doing comparisons!

5. Watch The Media

Spend a little time in your local bookstore and browse through their collection of magazines. Look at the advertisements for magazines that you’re interested in. After all, affiliate marketing has a similar business model as a print magazine – great content supported by advertising. The same idea applies to TV shows and other websites. Find out what’s being sold to people you want to target. If there’s advertising, there’s a chance for you.

Final Thoughts

Remember that market research doesn’t need to be overly complicated. It’s not a life altering choice – remember that most successful affiliates have websites in more than one niche. The most important thing is picking something that’s right for you and putting forth the effort as fast as you can!

Search Engine Optimization May Be Easier Than You Think

Some people think that in order to benefit from search engine optimisation that they need to go to drastic lengths and take a lot of time to learn how to do it. But, the reality is that you can benefit from just a few simple tips and you can use these tips for your articles as well as your blog posts.

The best way to go is to start by building a big keyword list of words and phrases that are closely related to your niche. Ideally, you will want to find keywords that get at least 1,500 searches a month and no more than 20,000 competitors.

Once you have your keyword list built all you need to do is to pick one keyword per article and / or blog post and write a well written article around that keyword. You should then include the keyword in the title of your article or blog post.

Please do not make the mistake of thinking that the more keywords you include the better. That is called keyword stuffing and it will do far more harm than good. The search engines have remarkably sophisticated algorithms that can pick up on this and your article will be penalized if you try.

Instead use the keyword once in your article or blog post title, once in the first paragraph, once in the last paragraph and once or twice throughout the rest of your article. You want the article to read naturally.

Remember, you aren’t just trying to attract the search engines, you want to make sure your article makes sense for human readers too, actually this should be your main focus. You don’t have to short change your readers just to keep the search engines happy, you can do both.

You want to strive for a keyword density of no more than 3%. Obviously the longer the article the more keywords you can include and still make that 3% goal. I recommend you keep your article and blog posts at about 350 to 500 words in length.

That is the optimum length because it is long enough to allow you to include some useful information without being so long that it turns off any potential readers. If your article is too short it just looks like it is all for the purpose of keyword stuffing and many search engines and article directories don’t appreciate that.

On the other hand, internet surfers are notoriously short on attention span, so to get the most out of your articles you can also include bullet points and keep your paragraphs short and to the point. Also, don’t make your articles too long, over 500 words, or too short, less than 350 words.

There is a lot more you can do with search engine optimization if you want to invest the time and effort. But, for most people just a little knowledge and keyword placement in your articles or blog posts can really help you get more traffic to your website.