Taking Advantage Of Internet Advertising Trends

No matter how big or small your business is, you can benefit from the exposure you’ll get from marketing it online. However, all too many business owners are not aware of the latest internet advertising trends. While the principles of marketing will always stay the same, there are always new strategies for applying those principles, and things are moving faster than ever in the age of the internet.

One such trend is the use of the web for targeting your market locally, nationally, or internationally. This can be achieved through pay per click advertising (also known as PPC). There is a myth that PPC is risky and expensive. While that can be true for those who don’t understand how it works, the truth is that PPC can be a great way to increase your profits. The best part is that you don’t need a big budget to get started. You can simply start small, then ramp up your efforts as you generate more revenue with your PPC efforts.

PPC really comes down to selecting the right keywords. In basic terms, keywords are those terms your potential customers will be entering into the search engines for more information. Therefore, you need to give careful thought to which keywords and phrases you want to be associated with. That means you shouldn’t be looking only at the cost to you per click. Sure, you may be able to find a great deal on a low-competition keyword, but if it’s not a good match for your business, then you are only throwing your money away.

The good news is that you can find out what the top keywords being searched for are. Again, don’t just select a keyword because a lot of people are using it. You need to also consider your specific needs, and what your customers are looking for. For example, if you are selling custom-made, luxury yachts, then you wouldn’t want to select “used boats”, “cheap boats” or “second hand yachts” for your keywords–even if they get a ton of searches and have a low per-click cost–because they aren’t what your ideal customer would be searching for.

Pay per click is one of the internet advertising trends that is too effective to pass up, but it isn’t the only trend you should be plugging into. Another one of the big ones is the use of social networking sites. While most people are familiar with sites like Facebook for staying in touch with family and friends, such sites also provide enormous benefits for marketing your business. Make it easy for people to add you to their contact lists.

However, don’t think you can just keep blasting them with your marketing message. Instead, try to foster relationships with the people who have added you. Also, anything you can do to get them to interact will help you establish yourself as the go-to source in their eyes.

We have only covered two examples of internet advertising trends, but there are more, and who knows what the future has in store. Do your best to stay informed of any new opportunities that come along, and be ready to take advantage of them if they’re a good fit for your business.

What Affiliate Marketers Should Know About Domains And Hosting

A unique domain name is crucial for any new affiliate. It’s a lot of things at once – your storefront, your address, and your calling card. So making a mistake here can damage your credibility as an affiliate and doom your site to failure. Remember that people buy from people and websites that are personable, credible, and worthy of trust. It’s always worth investing in things that increase that trust.

Buying Your Domain Name

If you’re on a budget, you might be tempted to save the cost of a domain name and monthly hosting expenses and set yourself up on a free website like Blogger or Tumblr. Don’t. Free hosting makes people think of free information, it looks homemade and not professional, and it doesn’t put people in a buying mood.

It’s harder to rank your site on a Web 2.0 domain, and once you do, it’s harder to get clickthroughs to your site. Fairly or not, most people will assume that your information is less valuable if you can’t afford to buy a domain. You’ve probably seen some pretty decent sites on Blogger, but what are the odds that you wanted to buy something from there?

These kinds of free hosting sites can be pretty effective as mini-sites that link to your main affiliate page, but they’re not great as centerpieces of your online business.

You Want Complete Control

Also, you run the risk of losing everything when you’re on a free host. If you violate the site’s TOS (Terms of Service)  by accident or your host decides they don’t like the kind of sites you’re affiliated with, they can delete your site and pages of your valuable information without warning.

If you’re on a free website, you lose the ability to customize your site, add plugins, and solicit comments from different sources. As a result, you’re going to look and feel cookie cutter. Affiliate marketing is a business – and no matter what your budget level, you need to meet a handful of expenses in order to look credible. This is one of them!

Avoid “Dot Whatevers” if SEO is the Goal

When you’re ready to register your website, try to avoid dashes, hyphens, and “dot whatever” domain names. Unbroken domain names that have .com, .net, or .org addresses have the most credibility. Remember that if you’re trying to save a few bucks with a .biz name, people are web-savvy enough to know that you’re a cheapskate. Plus, when was the last time you saw a site with a weird TLD ranking highly in search engine results?

Where to Get Hosting?

The hosting world is competitive and it’s always changing. The big hosting sites  recommended are Hostgator and BlueHos.  We use them both for our websites.   One important piece of advice, however, is to host your domain and your website on two different companies. It’s impossible to predict whether something will go wrong in the affiliate business, and it’s smart to never trust all your websites or domains with a single host.

Simple Email Promotion Internet Marketing Tips

If you are trying to build a business online, then it’s a safe assumption that you would like that business to make you money. After all, anything else is just a hobby. The good news is that there are many ways to earn money online, and there are also many ways to advertise your business. One of the most popular methods is email promotion internet marketing. It’s inexpensive, and even more importantly, it’s effective. Here are some things to keep in mind.

1. Building a list is the key to success. If you have spent any amount of time looking into email promotion internet marketing, then you have probably heard people say, “the money is in the list.” The reason so many people say it is because it’s true. In fact, it’s so important that everything that follows revolves around this tip.

2. Opt in once, market forever. Sending traffic to your website takes a lot of resources. It’s necessary, but email marketing simplifies things. Here’s how: once people are at your site, you encourage them to share their email address with you. Then it doesn’t matter if they ever come back to your site or not. Instead, you can then market to them whenever the need arises.

3. Always provide value. One of the most common questions about email promotion internet marketing is how often to send sales messages, and how often to send informational messages. There is a myth that you shouldn’t send too many sales messages, but that’s not true. As long as you are providing value with what you are selling, then you are good to go.

4. Spend time crafting compelling subject lines. The subject is what the people will see in their email inbox. If they don’t like it, if it doesn’t make them want to see what’s inside, then they will simply delete it…without ever opening it. And that means no sales. However, if you can at least get them to open your email, then you’ll get a chance to present your message to them.

5. Don’t be tricky. Yes, there are some subject lines that will give you a much higher open rate, but you should never use them to trick people into opening the message. If you do, they will open your email, but once they realize that you have tricked them (read: lied to them), they will unsubscribe. A simple way to put it is to always make sure that the body of the email message delivers on any promises you make in the subject line.

These are only a few tips to help you with your email promotion internet marketing efforts. There are plenty of other things you can do, but these are a good start. The worst thing you can do is wait to build an email list. With all of the things it has going for it, every minute you wait is another minute you will be leaving money on the table.