There is absolutely nothing more frustrating than designing a website, creating valuable content, writing reviews and reports, and investing time and energy into a website that flops because there wasn’t a suitable market.
Finding a market that is, a community of people with passionate interest in buying products in your niche is a critical component of affiliate success. It’s so important that it should be your first step.
Before you start writing blog entries and sending traffic to your site, follow these tips to uncover white-hot markets first!
1. Check Yourself and Your Interests
Whenever you’re starting a business, you’re always your own best asset. Market research is no different. Ask yourself what your strengths and passions are. Also give a thought to the resources you have available – it might be easier to break into a niche if you have a friend with credibility and expertise working there. it may also help fuel your passion if you have some connection to the market.
Topics that you know well enough to speak about authority and depth are always worth investigating. Just remember that broad topics that are entertaining but don’t have any desperate need (video games, movies, and things like that) are a little more competitive and tougher to earn a profit from. Honestly, people tend to buy what they “want” eagerly and buy what they need begrudgingly.
So look for desperate, pressing wants and needs that people are inclined to look online for help for.
Here are some more places to look:
2. Visit Article Directories
Article directories like E-Zine Articles and Go Articles are great places to start your market research. Customers always find good content in article directories, and just as importantly, articles posted in a niche are a good sign that other webmasters have seen promise in the niche and have a lot of interesting topics to write about. Best of all, these niches have already been categorized which makes it easy to browse around and find something suitable.
3. Visit Online Marketplaces
Sites like eBay, Shopping.com, and Amazon are all places where you can find top selling physical products, and like an article directory, everything is smoothly categorized so that it’s easy to find related products. Remember to look for categories with products that are at a high enough price point to deliver you a good commission, have handy accessories at lower prices, and are well-liked enough to be an easy sell.
4. Check Affiliate Marketplaces
Affiliate marketplaces contain categorized listings of a lot of digital products, which in-depth statistics that make it easy for you to make an informed decision. Since digital products sell information, it’s wise to do a little more due diligence before committing to one. Visit a website like CBEngine and look at the quality of the sales page, the sales trends over time, and the commissions in comparison to competitors. And of course, don’t overlook Amazon. You’d better believe if there are selling books or eBooks on the topic, its likely a hot topic and a hot niche market. Try to find a niche with more than one good product to review even if you choose just one, you can create more content for your site by doing comparisons!
5. Watch The Media
Spend a little time in your local bookstore and browse through their collection of magazines. Look at the advertisements for magazines that you’re interested in. After all, affiliate marketing has a similar business model as a print magazine great content supported by advertising. The same idea applies to TV shows and other websites. Find out what’s being sold to people you want to target. If there’s advertising, there’s a chance for you.
Remember that market research doesn’t need to be overly complicated. It’s not a life altering choice – remember that most successful affiliates have websites in more than one niche. The most important thing is picking something that’s right for you and putting forth the effort as fast as you can!